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Dan Mace with his arm in front of his face in front of Table Mountain
Dan Mace sitting on a map on the floor surrounded by various pieces of gear and personal items

Dan Mace is a creative and visionary Film Director, Youtuber and the founder of JOE Films in Cape Town. Over his 10-year career behind the camera, he has directed over 100 commercials, music videos, documentaries and short films spanning across four continents.

Having joined YouTube in 2011, he has grown an audience of over 783,000 subscribers and amassed over 35 million views of his films.

Dan writes, produces, directs and edits the majority of his own work and considers himself to be an all-round creative. As a Director, his talent lies in his authentic story-telling abilities and honed technical knowledge both on and off set. However, he believes his greatest asset is his open mind and the ability to think differently in order to craft a meaningful narrative that moves people. He is an altruist with an earnest desire to see the world changed for the better and it is this desire that he uses to fuel and inspire his films.

Dan Mace standing still on a busy street while blurred people move around him
Dan Mace sitting on a bicycle in the middle of a narrow city streetYoutube logoDiscovery+ logoWarner Bros logo

Over the span of his career, Dan has won multiple accolades including three Young Director Awards at Cannes Lions, an African Crystal Film Grand Prix, Bronze Loerie Awards, Ciclope Africa Editing Craft awards, and the Creative Circle ad of the month, amongst others.